Search engine optimization involves anything you can do on your website to increase your business’s unpaid search results. The earlier – meaning the higher ranked on the search results page – and more frequently a site appears in the results list, the more visitors it will receive, and thus the stronger the site’s SEO.
Take a look at these ten factors that greatly affect the strength of your SEO.
One. You need a website. If your business does not already have a website attributed to its name, it is definitely time to create one. These days, the lack of a website can be the downfall of your entire business.
Two. Your website needs to contain the words that you hope to be searched by. For example, if you want to pop up when a searcher types in “best reliability,” you must ensure that your website, in some place or another, includes those same words.
Three. Make sure that all of your website’s links are working. Check every link from time to time to ensure that you are not losing any potential customers due to a simple glitch, which might turn off customers from your business as a whole if they assume your business is unkempt and unable to manage its website.
Four. Keep it simple. Use words and phrases on your site that you know your customers use, as these are the words that will be used when performing searches. Make it easy for them to find you and your business.
Five. Blog frequently. If not blogging, make sure to choose another similar outlet, such as a newsletter. Constant posting boosts your SEO performance and increases the likelihood of customers being directed to your site.
Six. Make use of free tools like Google Analytics, Google my business, and Google Webmaster. Not only is Google one of the most popular search engines available to consumers worldwide, but it also rewards its users for frequently updating their sites with fresh, unique postings.
Seven. If possible, keep your website specialized. Websites that are topic specific perform better on search results due to the number of times specific keywords appear on the website.
Eight. Include pictures of your business, as well as photo captions. Pictures increase your viewer’s trust in your business as it gives them something literal to match to your words, but keep in mind that search engines cannot read the text on the actual image. Ensure that you are including text beside the photo to ensure nothing is missed.
Nine. Be even more creative by making product videos for your business and services. Not only are they regarded as quality content, but they also aid in increasing viewers’ confidence in your services. With its widespread success and popularity, as well as the fact that it’s free, YouTube is a great platform to use.
Ten. Make sure that your website is mobile friendly. More than 50% of searches now occur on mobile devices, so ensure that you are not losing any clientele by making sure your website is accessible from anywhere and from any device.