You started a business. Now, you need to start generating some buzz about that business. Welcome to the world of public relations. Today we share some simple PR tips you can use to start spreading the word about your business and start increasing your profits.
Figure Out Who You Are – Public relations is the art of shaping public opinion about who your company is. Take the time to craft a compelling narrative detailing how your brand started what it stands for today and where it’s headed in the future. Not sure where to begin? If you haven’t done so already, considering crafting your “elevator pitch.” That’s the speech you would give somebody if you only had 30-60 seconds (the length of an average elevator ride) to tell them about your business. Once you have your speech down cold, look for opportunities to share it with anyone and everyone who can help you increase your exposure.
Put a Face on Your Business – If you’re the CEO of your company, it’s time to step out of the shadows and into the spotlight. Journalists will expect to have access to leadership for comment when working on stories. Not to mention, the public likes to do business with mom-and-pop style companies that they can put a face to as opposed to nameless, faceless corporations.
Learn How to Write a Press Release – Don’t have the budget to hire a PR firm? Not a problem! Learn how to write a press release yourself. Then, leverage free press release distribution services to start circulating your releases yourself.
Help A Reporter Out – Journalists are constantly looking for expert sources to provide quotes for their stories. As the most popular sourcing service in the English-speaking world, HARO gives you free and direct access to 35,000 of those journalists. Source queries are sortable by specialty so you can easily find topics related to your area of expertise. Then, you simply contact journalists directly to share your qualifications with them, setup interviews and provide direct quotes they can use in their stories.
– Having trouble getting members of the media to write about your business? Do it yourself! Posting on social media or hosting a blog is a free and easy way to build your customer base today while simultaneously fostering relationships that could result in PR/interview opportunities tomorrow.
These are just a few of the many ways you can dip your toe into the waters of public relations. Of course, if you find that you’re spreading yourself too thin by adding public relations to your other dozens of responsibilities, you can always hire a PR firm to assist you.