The holidays are just around the corner, and shoppers will soon be off in search of the perfect gifts, that's if they haven’t started already. Armed with lists from friends, family, teachers and everyone in between, it’s not a question of if they’re going to buy but rather from which retailer?
To increase the chances that your business will be the shop they shop, start pulling out all the stops on social media. The platform many people frequent throughout their day: Facebook. With more than 50 percent of Americans using Facebook at least once a month, it’s a platform that has some pretty serious business potential.
Here are six Facebook marketing tips to make the most of it and up your holiday sales this year:
- Target shoppers when they’re near you. The Local Awareness feature on Facebook lets you show your ad to people who are physically near your business. So when they’re out and about running all of those holiday errands, there you are at the top of their minds.
- Change up your images. Holiday-themed cover images can be frequently updated throughout the season to add some eye-catching festivity to your Facebook page and profile picture.
- Tailor your message to your audience. Tailor your message to your audience. Before you start offering holiday promotions, make sure you know your audience. Using Audience Insights can help.
- Build your Facebook following. Consider offering a special coupon or other deal to anyone who comments on particular holiday-themed Facebook posts. This engagement strategy builds both short-term and long-term engagement opportunities.
- Get creative. Funny holiday videos, lists and images can go viral and spread your message far and wide, and research shows people are more likely to share posts, photos and videos during October, November and December than during any other time of the year.
- Don’t stop. Keep your efforts going strong even after the stockings come down from the chimney. According to the National Retail Federation, 65 percent of shoppers plan to continue shopping after Christmas. Keep those customers engaged through January and beyond.
Time is ticking so, what’s your holiday Facebook strategy?