It might sound strange to think that creating content has something in common with beer... but hear us out. The folks at Kapost Content Marketeer make a good argument. In their blog they state, "...think of the brewer who crafted that product. Think of how thrilled they’d be if they knew that the words 'favorite beer' conjured their creation. That, after all, is the goal [with beer and content]: to deliver a unique product that hits the spot every time, creates positive and memorable experiences, and comes to mind when people want to kick back and enjoy."